Vortexon Studios has released a free Steam update for Market Is Fine, adding co-op for up to four players and a hidden embezzler role. It also brings a rival-chain raid to the Early Access supermarket sim.
The till is shared, but each player keeps earnings in a separate wallet.
Turkish developer and publisher Vortexon Studios released a free update for Market Is Fine on 15 October 2026. The Windows PC game on Steam now supports online co-op for one to four players. It is the game's largest update to date. Solo play remains available, while co-op adds deception to a shop already shaped by unreliable news and volatile prices.
Co-op with a catch
Players join through Steam invitations and run one store together. Proximity voice chat follows them around the shop, and a clerk designer lets them customise their characters. The new Zimmet mode gives one player a chance to secretly skim money from the till. That player can also pocket courier cash or cut the power.
The group gets a security log and votes at closing time. The embezzler has to stay useful enough to avoid suspicion. The mode is optional, and the update leaves the existing solo management loop intact.
Market Is Fine remains in Early Access as Vortexon gathers feedback on the new modes for the eventual 1.0 release.
News sets the prices
The game builds its economy around a daily broadcast. MIF NEWS reports strikes and scandals. It also covers health scares. The wholesale price of products tied to a story changes immediately. Shelf prices shift too, and so does demand. From day four, some reports are fake. Buying stock on the wrong rumour can leave the shop exposed.
Between broadcasts, players stock shelves and run a three-dimensional till. Credit and loans are part of the routine. Bills come due, and shoplifters have to be handled. The update adds Bailout Casino opposite the shop. Players can try slots or roulette. Blackjack and scratch cards are also available. At the Fact Check Desk, they can wager on whether a story will be debunked.
The news cycle gives players information they need to make buying decisions. In co-op, those decisions affect the shared till, while Zimmet gives one player a reason to undermine the group.
Raids and city errands
Co-op stores can face MEGAFINE, a rival chain whose letters under the door set up a standoff at the shop entrance. Players vote on what happens next. If the encounter turns into a fight, MIF NEWS shows a slow-motion replay. It is a comic escalation of the game's shop-floor competition.
The update also opens a walkable city. Courier orders go to physical doorways, where bag snatchers pose a risk. Players can buy and ride a bike, though thieves can steal it. Each morning, a black-marketeer's truck appears in the back alley. MIF NEWS now broadcasts from a live 3D studio, with field footage for each report.
Vortexon added a torn-cardboard interface. Customers now have cartoon designs and individual walks. The studio rebalanced the economy and added DLSS. FSR 1 is included too. The update lists both upscaling options but provides no performance measurements or specific image-quality targets.
NGB has also covered a move beyond a single storefront in its Roblox coverage. Market Is Fine takes a different route, expanding how players can share its existing Steam shop rather than announcing a new platform release.
Early Access continues
Market Is Fine entered Steam Early Access for Windows PC on 9 April 2026. The co-op update arrived on 15 October. The game is available through Steam for US$6.99, with online co-op for one to four players or solo play.
The listed languages include English and Turkish, along with German and French. Spanish and Italian are supported, as are Russian and Japanese. Korean and Traditional Chinese round out the list. Full voice-over is available in English and Turkish.
The game remains in Early Access, and Vortexon says feedback on the new co-op modes will shape the 1.0 release. The studio has not announced a date for that version. The update is free, and the current price remains US$6.99.
