Advertising

About the NGB Audience

NGB serves English-speaking readers in the United Kingdom, the United States and the wider international gaming audience.

Our readers include:

• PC and console players;
• readers following upcoming releases;
• players interested in technical performance;
• Early Access and playtesting communities;
• readers comparing games, platforms and gaming hardware;
• developers, publishers and industry observers.

Current campaign information, available placements and audience data can be requested directly from the advertising team.

Advertising proposals are assessed according to their relevance to NGB’s gaming audience, the product or service being promoted and the quality of the proposed campaign.

Advertising Formats

NGB may display programmatic advertising, including advertising delivered through Google AdSense or related Google advertising services.

Direct advertising proposals may also be considered depending on campaign suitability, available placements and technical requirements.

An advertising purchase does not include:

• guaranteed editorial coverage;
• a positive review or recommendation;
• a specific editorial ranking position;
• control over unrelated articles or corrections;
• guaranteed search-engine results;
• exclusive visibility unless specifically agreed as part of the advertising campaign.

Any traffic, impression, placement or campaign commitments offered as part of a direct advertising arrangement are defined by the applicable campaign terms.

Accepted Advertising Categories

Suitable advertising categories may include:

• video games for PC, Xbox, PlayStation and Nintendo;
• upcoming game releases;
• DLC and expansions;
• Early Access games;
• official game subscriptions;
• official storefronts;
• game developers and publishers;
• gaming events and conventions;
• official esports events;
• consoles and gaming handhelds;
• gaming PCs and laptops;
• CPUs and GPUs;
• RAM, storage and cooling relevant to gaming;
• gaming monitors;
• controllers;
• gaming mice and keyboards;
• gaming headsets;
• other hardware with a clear gaming purpose.

Approval depends on the specific advertiser, product, destination, claims, creative material and relevance to NGB readers. Inclusion in one of these categories does not automatically guarantee campaign acceptance.

Rejected Advertising Categories

NGB does not accept advertising for:

• illegal goods or services;
• malware, spyware or deceptive downloads;
• counterfeit products;
• piracy services;
• cheats, hacks or account-selling services;
• gambling, betting or casinos;
• cryptocurrency or high-risk financial products;
• political advertising;
• weapons or military products;
• tobacco or vaping products;
• recreational drugs;
• adult content or dating services;
• hate, extremism or discriminatory content;
• unsupported medical, legal or financial claims;
• fake giveaways;
• fake reviews or testimonials;
• impersonation or misleading branding;
• unrelated lifestyle products;
• films or television without a direct gaming connection;
• general entertainment unrelated to gaming;
• general electronics without a meaningful gaming purpose.

NGB may also decline a campaign within an otherwise acceptable category when its claims, creative material, destination or targeting are misleading, unsafe or inconsistent with the publication’s advertising standards.

Creative and Landing-Page Standards

Advertising material must not:

• misrepresent a product, service or price;
• imitate NGB editorial content in a deceptive way;
• use false urgency or fake system warnings;
• hide material conditions from users;
• lead to malicious, misleading or unrelated destinations;
• make unsupported performance, medical, legal or financial claims;
• claim an NGB endorsement that has not been granted.

NGB may reject creative material or request changes when an advertisement could mislead readers, create confusion about its commercial nature or conflict with the publication’s advertising standards.

The destination page must be reasonably consistent with the advertisement. A gaming-related advertisement must not redirect readers to an unrelated or prohibited product or service.

Programmatic Advertising

Some advertisements may be selected and delivered automatically by third-party advertising platforms.

The appearance of a programmatic advertisement does not necessarily mean that:

• NGB has a direct contract with the advertiser;
• NGB endorses the advertised product;
• NGB has reviewed or tested the product;
• the advertisement relates to the surrounding article;
• the advertiser influenced the article.

Readers may report misleading, unsafe or inappropriate advertisements to advertising@nextgengamingblog.com. Reports are easier to investigate when they include the page URL and enough information to identify the advertisement.

Editorial Independence

Commercial arrangements do not provide advertisers with approval rights over unrelated editorial coverage.

Advertisers cannot purchase:

• positive coverage;
• favourable review scores;
• an editorial recommendation;
• a higher ranking position;
• the removal of legitimate criticism;
• control over editorial updates or corrections.

Paid visibility does not determine editorial ranking position.

Advertising and editorial coverage may involve the same game, platform, publisher or company, but an advertising relationship does not give the advertiser control over the editorial article.

Sponsored Content

NGB does not currently publish sponsored articles or partner content as a regular commercial format.

If sponsored or partner content is introduced, it will be clearly labelled and governed by the Sponsored Content Policy.

Commercial material will not be presented as an independent review or ordinary editorial recommendation.

Affiliate Links

NGB does not currently operate an affiliate programme.

Ordinary links to games, stores, publishers, manufacturers or services should not be interpreted as affiliate endorsements or revenue-generating links unless an affiliate relationship is specifically disclosed.

Advertising Inquiries

Advertising and commercial partnership proposals may be sent to:

advertising@nextgengamingblog.com

A useful proposal should include:

• the advertiser or agency name;
• the product or service;
• the destination URL;
• the proposed format;
• the intended region;
• the proposed campaign dates;
• the available creative material;
• any tracking or technical requirements.

Submitting a proposal does not guarantee campaign acceptance or placement.

Report an Advertising Concern

Please include:

• the page URL;
• a screenshot or description of the advertisement;
• the advertiser or product name, if visible;
• the approximate date and time;
• the reason for the concern.

Email: advertising@nextgengamingblog.com

NGB reviews reports involving misleading claims, unsafe destinations, prohibited categories or advertising that could be confused with ordinary editorial content.