This Cookie Policy explains how Next-Gen Gaming Blog uses cookies and similar technologies when you visit nextgengamingblog.com, including technologies used for website operation, analytics and measurement, preferences, security and advertising.
What Are Cookies?
Cookies are small text files placed on a device by a website or third-party service to support site functionality, measurement, preferences or advertising.
Similar technologies may include local storage, pixels, tags, scripts and device identifiers.
Cookies do not all serve the same purpose. Some support basic website operation, while others may relate to preferences, analytics, advertising or measurement.
How NGB Uses Cookies
NGB uses or may use cookies and similar technologies to:
- operate and deliver the website;
- support page loading;
- protect the site from abuse and security threats;
- remember consent choices;
- remember limited display preferences;
- measure website traffic and page usage;
- understand audience activity and referral information;
- measure content and technical performance;
- deliver advertisements;
- limit repeated advertisements;
- measure advertising delivery;
- detect fraud and invalid traffic;
- diagnose technical problems.
The technologies used may depend on the page, the visitor’s settings, applicable consent choices and the services active on the website.
Essential Cookies
Essential cookies and related technologies may support:
- website security;
- page delivery;
- technical routing;
- fraud prevention;
- consent choices;
- basic functionality;
- error diagnosis.
Blocking essential cookies may cause parts of the website to function incorrectly.
These technologies support functions necessary for the website to respond to requests and maintain basic operation.
Analytics and Measurement Cookies
NGB uses website analytics and measurement technologies to understand visits, page usage, audience activity, referral information, content performance and technical performance.
Analytics technologies may process information such as page views, browser and device information, timestamps, IP address, approximate location derived from technical data, referring pages or websites and interactions with website content.
Cookies or similar identifiers may be used for analytics and measurement where applicable and in accordance with available privacy and consent choices.
Advertising Cookies
NGB displays advertising, including advertisements delivered through Google AdSense and related Google advertising services.
Advertising cookies may support:
- advertisement delivery;
- contextual advertising;
- interest-based advertising where applicable;
- frequency control;
- impression and interaction measurement;
- campaign performance;
- fraud and invalid-traffic prevention;
- consent and advertising preferences.
The use and availability of advertising features may depend on consent choices, location, browser or device settings and the advertising provider’s systems.
Preference Cookies
Preference cookies may remember:
- privacy choices;
- language or regional settings;
- display settings;
- dismissed notices;
- other limited interface preferences.
NGB does not currently offer public user accounts, so cookies are not used to maintain public account logins.
Third-Party Services
NGB may use third-party services for website analytics and measurement, Google advertising services, hosting, content delivery, security, consent management and other technical functions.
Analytics and measurement providers may process technical and usage information to help NGB understand website traffic, page usage, audience activity and technical performance.
Google AdSense and related Google advertising technologies are used for advertising delivery and measurement.
Third-party services may process data according to their own privacy and cookie policies.
NGB does not control every setting, retention period or technical decision of an independent third-party service.
Embedded Content
NGB may embed or link to content from game publishers, developers, storefronts, video platforms and other external services.
An embedded service may process device information or set cookies when content loads or when a visitor interacts with it.
The behaviour of embedded content may differ from an ordinary text link because the external service can load directly within the page.
Cookie Duration
- Session cookies normally expire when the browser is closed.
- Persistent cookies may remain until expiry or deletion.
- Third-party cookies follow the provider’s retention settings.
Managing Cookies
Where a consent interface is available, visitors may use it to manage non-essential cookies.
Browser and device settings may allow users to:
- view stored cookies;
- delete cookies;
- block all cookies;
- block third-party cookies;
- clear website data;
- restrict cross-site tracking.
Restricting cookies may affect website functionality, analytics, consent choices, embedded content and advertising.
Advertising Choices
Visitors may manage advertising personalisation through:
- website consent controls where available;
- browser privacy settings;
- device advertising settings;
- Google advertising preferences;
- third-party advertising-choice tools available in the visitor’s region.
Disabling personalised advertising does not necessarily remove all advertisements.
Relationship to the Privacy Policy
This Cookie Policy should be read with the Privacy Policy.
The Privacy Policy provides broader information about technical data, analytics and measurement, communications, advertising and third-party services.
Changes to This Policy
NGB may update this policy when website features, advertising services, analytics or measurement technologies, technical providers, consent systems or cookie practices materially change.
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71–75 Shelton Street
London, England WC2H 9JQ
United Kingdom