Take-Two Interactive's Strauss Zelnick has reaffirmed support for Borderlands 4, stating that ongoing PC optimisation issues and mixed reviews have not altered the publisher's plans for the franchise or its live-service content
Take-Two Interactive has reiterated its commitment to Borderlands 4, even as the game continues to face criticism for its PC performance and receives a mixed reception from players. Despite technical complaints and ongoing debate over the game's value, the publisher's leadership remains confident in the franchise's direction and ongoing support strategy.
Ongoing Support and Content Releases
Borderlands 4 launched on 12 September 2025 and has since seen a steady stream of post-launch content, including paid downloadable packs and new missions. The most recent addition, Bounty Pack 4: Murders and Acquisitions, was released on 30 July for $5.99 and features a new Vault Hunter skin, a Pearlescent sniper rifle, and a mission focused on the Electi faction leader Levaine. Gearbox has confirmed that Bounty Pack 5 will arrive on 10 September, introducing a new Vault Hunter named Loveless and the paid expansion Story Pack 2: FL4K and the Last Resort. While some players have questioned the brevity and pricing of these add-ons, Take-Two's Strauss Zelnick has stated that the game's commercial performance has not led to any change in the publisher's roadmap.
Performance Issues and Player Response
Borderlands 4's PC version has been the subject of persistent complaints regarding optimisation, with many users reporting inconsistent frame rates and hardware compatibility problems months after launch. The game currently holds a Mixed rating on Steam, with some reviewers arguing that the paid DLC should be offered free as compensation for technical shortcomings. Others have focused their criticism on Gearbox Entertainment Company president Randy Pitchford's public responses to player feedback, particularly regarding the game's £70 price point and the perceived lack of meaningful updates to address performance.
Publisher Perspective and Franchise Outlook
Strauss Zelnick has publicly maintained that Borderlands 4's sales figures and ongoing content releases demonstrate the franchise's resilience. He has described the publisher as "thrilled" with both the game's commercial results and its critical reception, despite the evidence of divided opinion among players and reviewers. GamesRadar+ awarded Borderlands 4 four out of five stars, praising its adherence to the series' core formula but noting that some gameplay elements feel dated. The publisher's stance echoes a broader industry trend, as seen when Sony addressed concerns about its own business model in the face of player criticism by stating that disc discontinuation would not harm its business-a position detailed in NGB's coverage of Sony's digital transition.
Borderlands 4's ongoing support and content cadence suggest that Take-Two and Gearbox are committed to the live-service model, even as technical issues and community sentiment remain mixed. The publisher's willingness to continue investing in new content indicates confidence in the franchise's long-term prospects, though it remains to be seen whether future updates will address the most persistent PC performance complaints.
Understanding PC performance issues in games like Borderlands 4 requires recognising the complexity of optimising for a wide range of hardware configurations. Unlike consoles, where developers can target a fixed set of specifications, PC releases must account for countless combinations of processors, graphics cards, memory, and drivers. This often leads to inconsistent frame rates, stutter, or compatibility problems, especially at launch. Effective optimisation and post-release patches are essential for delivering a stable experience, but even major publishers can struggle to resolve every issue across the full spectrum of PC hardware.