Pokémon Go's LEGO collaboration has launched, offering unique in-game bonuses for players who visit participating LEGO stores in the US, Europe and Australia. Here's what's available and how to find your nearest location
Pokémon Go's latest live-service event has begun, as Niantic and LEGO launch a cross-promotional campaign across hundreds of LEGO stores in the United States, Europe and Australia. The collaboration coincides with the release of new Pokémon LEGO sets, some of which feature Smart Play technology, and follows Pokémon Go's recent summer events in Copenhagen. Players now have the opportunity to unlock exclusive in-game rewards by visiting select physical LEGO store locations.
How the LEGO Store Event Works
During the event, participating LEGO stores are designated as special in-game locations within Pokémon Go. Each day, every store hosts an all-day raid, which allows players to encounter and catch a Pikachu with a unique LEGO-themed background. In addition, spinning the sponsored PokéStops at these stores grants LEGO Pokémon stickers for use in-game. Players do not need to enter the store itself; standing close enough to interact with the in-game location is sufficient to access these features.
For those who visit multiple LEGO stores, an in-game Stamp Rally is also available. This feature tracks visits to different participating locations and awards an additional Pikachu, while recording progress for players who choose to travel between stores. The event is designed to be accessible to a wide range of players, with over 200 LEGO stores taking part across the covered regions.
Where to Find Participating Stores
Niantic has published an interactive map showing all participating LEGO store locations, making it easier for players to plan their visits. In the United States, most states have at least one store involved in the event. The United Kingdom features around 20 participating stores, including four in London. France, Germany and Poland are also represented, though Denmark-home to LEGO's headquarters-does not currently have any stores included in the promotion.
Given the scale of the event, the full list of stores is not published in text, but the interactive map provides up-to-date information on availability. Players are encouraged to check the map before travelling, as store participation may vary by region and could change during the event period.
Event Timing, Rewards and Limitations
The LEGO store event is now live and will continue for a limited time, though Niantic has not specified an end date. Each participating store offers one all-day raid per day, with the special Pikachu available as a reward. Sponsored PokéStops at these locations provide LEGO Pokémon stickers, and the Stamp Rally system offers further incentives for visiting multiple stores. All rewards are digital and tied to in-game activity near the physical store locations.
While the event is open to players in the US, Europe and Australia, regional differences in store coverage mean that some areas may have limited access. Players should note that the event does not require a purchase or entry into the store, but proximity to the location is necessary to interact with the in-game features.
Pokémon Go's 10th Anniversary and Upcoming Content
This collaboration arrives as Pokémon Go marks its tenth year of operation, a milestone that has seen the game expand its live-service model and introduce new event structures. The LEGO partnership is one of several anniversary initiatives, with the next major in-game event being the Go Fest Finale, which is expected to introduce additional Mega Pokémon and other surprises.
LEGO is also preparing to launch a new wave of Pokémon sets on 1 October, including the $299.99 Iconic Trainer Moments: Poké Ball set, which will feature the first official LEGO Pokémon minifigures. For those interested in broader Pokémon franchise developments, the recent addition of unique moves in the Pokémon Trading Card Game, such as the Slowpoke card's 'All-You-Can-Yeet' move, has also drawn attention-details can be found in our coverage of new TCG expansion features.
Live-service events like this LEGO collaboration highlight how Pokémon Go continues to blend physical locations with digital rewards, encouraging exploration while offering time-limited content. As with all such events, the availability of rewards and features is subject to change, and players are advised to check official channels for the latest updates.
Live-service games such as Pokémon Go rely on regular content updates, time-limited events and real-world integration to maintain player engagement. These events often use location-based mechanics, where in-game rewards are tied to visiting specific physical sites. This approach encourages exploration and social play, but also means that access to certain content can depend on regional store coverage and the player's ability to travel. Understanding how live-service structures operate is key to making the most of these evolving in-game opportunities.
