GeekOut K.K. has announced Egg Hunt 2026: The Grand Eggspress, a new 3D adventure RPG for Roblox, reviving the classic Egg Hunt event with modern technology and a global development team ahead of its July 2026 release
Egg Hunt 2026: The Grand Eggspress has been officially announced for Roblox, with a confirmed release date of 29 July 2026. Developed by Studio Koi Koi and produced in partnership with Dentsu Group Inc. and GeekOut K.K., this new entry revives the long-running Egg Hunt tradition, which was a staple of Roblox's seasonal calendar from 2008 to 2020. The project brings together key developers from the acclaimed Egg Hunt 2018, which remains one of the platform's most celebrated community events, alongside a diverse team of creators, artists and writers from across the Roblox ecosystem.
Reviving a Roblox Tradition
Egg Hunt 2026: The Grand Eggspress is positioned as a large-scale 3D adventure RPG, rebuilt from the ground up using current Roblox technology. The game aims to capture the spirit of the original Egg Hunt events, which challenged players to explore themed worlds, solve puzzles, interact with non-player characters and uncover hidden eggs. Unlike the simple collection mechanics of early years, the new title promises a more expansive narrative, with players travelling aboard the "Eggspress" locomotive and searching for fragments of the shattered "Century Egg" across six distinct worlds. Each world is designed to offer unique environments, platforming challenges and story-driven quests, with over 100 limited eggs to discover-each created by volunteer community members and featuring its own backstory.
The development team has emphasised the use of advanced 3D modelling and text-generation APIs to deliver more detailed environments and richer interactions. The project's scale is notable for Roblox, with an expected playtime of over 10 hours and a structure that allows players to access the opening chapters for free, while later chapters require a one-off payment. Following launch, the game is set to receive four weeks of live updates, introducing new content and community events.
Development, Funding and Community Involvement
Egg Hunt 2026: The Grand Eggspress is the result of a collaboration between several established partners. Studio Koi Koi leads development and live operations, Dentsu Group Inc. oversees production and creative supervision, and GeekOut K.K. manages project coordination, publishing and community strategy. The project attracted significant attention during its Kickstarter campaign, raising over US$125,000 before entering full development. This level of crowdfunding is unusual for Roblox projects and reflects both the enduring popularity of the Egg Hunt format and the appetite for community-driven content on the platform.
GeekOut K.K. has previously supported major intellectual properties on Roblox and intends to continue expanding the Egg Hunt 2026 universe with future chapters and potential sequels. Studio Koi Koi, known for its rapid prototyping and a portfolio of 15 Roblox experiences totalling over 1.8 billion visits, brings considerable experience to the project. Dentsu Group Inc., meanwhile, provides strategic oversight as part of its global network of creative companies.
Release Structure and Player Access
The game will be available exclusively on Roblox, with a tiered access model. Chapters 0 to 2 will be free to play, allowing players to experience the opening sections without payment. Access to Chapters 3 to 6 will require a one-time purchase priced at US$29.99. The developers estimate that the full experience will offer more than 10 hours of gameplay, with additional content and live events planned for the first month post-launch. The project's approach to monetisation is relatively rare for Roblox, which is typically dominated by free-to-play models and microtransactions.
Egg Hunt 2026: The Grand Eggspress is scheduled for release on 29 July 2026. The announcement follows a trend of established franchises returning to Roblox with modernised technology and expanded production values. For context, other recent releases such as BLUE REFLECTION Quartet's multi-platform launch have demonstrated the growing ambition of community-driven and collaborative projects across the industry.
Egg Hunt 2026: The Grand Eggspress is built around a "process economy" approach, with community members contributing directly to the creation of in-game content. This model allows for a more participatory development process, where volunteer creators design eggs, characters and story elements that are integrated into the final release. The game's structure-offering free early chapters and paid later content-reflects a hybrid between traditional premium releases and the free-to-play expectations of the Roblox platform. As with many live-service games, the promise of ongoing updates and community events will be central to player retention and engagement in the weeks following launch.
